WSOP finale draws 2.1 million viewers

This post was written by admin on December 27, 2009

With 21-year-old Joe Cada of Michigan setting a record as the youngest online gambling champion ever, more than 2.1 million viewers watched ESPN’s same-day coverage of the World Series of Poker, presented by Jack Link’s Beef Jerky, from Las Vegas on Tuesday, Nov. 10.

The telecast earned a 1.8 household coverage rating in an average of 1,806,113 households, a slight decrease from the 1.9 rating earned for the 2008 online casino finale.

ESPN’s 15-week schedule of World Series of Poker coverage in 2009 included 31 telecasts averaging a 1.0 rating, even with last year. However, averages for households (1,024,901) and viewership (1,228,008) increased nine and seven percent, respectively, from 2008, and the important Male 25-54 demographic saw a 13 percent jump from online casinos 2008.

It only took one year for the record for youngest winner to be broken. Denmark’s Peter Eastgate was 22 when he captured the 2008 crown.

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